清新·天马座的VR日志

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http://pegasusvr.blogbus.com/logs/5154704.html

Business Week上系列关于SL的文章，对于我而言，下面这一小章是最能引起思考的。尽管有时感觉新媒体方面国内已颇与西方同步，但每当有新的形态出现之时，西方仍是远远超过了我国。以化身、创造（程度有别）、虚拟物品实际货币支付为特征的像素3D虚拟社区在国外已经存在了十年以上，在我国却才刚刚起步，以致于可被视为本领域的下一个蓝海。

 Life After (Or Before) Second Life

There are plenty of sites similar to the much-hyped, avatar-populated, virtual world. Your business may feel more at home in one of these:

Yeah, yeah, you've heard over and over that the 3D online virtual world Second Life is a forward-thinking platform where real-world businesses can market digital versions of their goods and build their brand recognition among the young and tech-savvy. But more than a decade ago, the concept of pixellated parallel universes where users created customized avatars, socialized, and even paid real currency for digitized goods had already existed. And today, amid the hype surrounding Second Life and its growing popularity, it's easy to overlook other three-dimensional online worlds — many with “populations” dwarfing that of Second Life and potentially signifying larger audiences for brands.

Some of these other 3D online worlds could prove to be adventurous new outlets for companies seeking to market themselves. Others consider their sites or services competitors to social networking arenas such as MySpace rather than a rival of Second Life. Several already have impressive lists of corporations hawking virtual goods. Should your company be in Second Life, or is there an alternative that might be more appropriate for your brand? Take an historical tour of virtual worlds that are business-friendly, and see if you should give Second Life a second thought.

3D online virtual world <------下面图示的这一簇社区仿佛构成了一个Colony,SL并非是孤立的天才造物. Philip Rosedale的成功再次验证了执行力>创意的老话.